Adios Candida

Dec 18, 2022

1 min read

Updated: May 20, 2024

We helped Shannon migrate her previous website, which felt unaligned & difficult deal with, over to to a brand new site on a new and easy-to-use platform. We updated her existing branding, giving her softer hues of colours that her audience were already familiar with, as well as updating the typography selection used for her site and logo. We refined her copy to match a more strategic framework, and we pulled consistent imagery to convey her brand persona.

Shannon had been sitting on the fence of a new direction for her business. She wanted to create a sister brand for her existing successful wellness business, but she wanted this new brand to be more representative of the changes and shifts she as a person was experiencing and shaping how she helped others.

We started off by creating a brand new colour palette that felt more aligned to where she is now in life and her practice. We made a duplicate of her existing website (designed by us) and we modified a few styles and sections to differentiate it from her existing website, without having to start totally from scratch. Because a lot of her brand details remained consistent, such as her typography and brand imagery it was a seamless process that required much less labour than building a brand new site from the ground up.

SERVICES DELIVERED

✧ Wix Website Design & Development ✧ Sister Brand Service

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